How to exclude user roles from Burst Statistics tracking in WordPress

Improving the accuracy of your website analytics in WordPress is crucial for gaining genuine insights into your audience. One effective method is excluding specific user roles from your tracking data using the Burst Statistics plugin. This guide explains why and how to exclude certain user roles, enhancing the cleanliness and reliability of your data.

Why Exclude User Roles in Burst Statistics?

Tracking every visit to your WordPress site, including those by logged-in users such as yourself or your team members, can skew your analytics. By default, Burst Statistics only excludes administrators to prevent this. However, in some scenarios, such as eCommerce sites or membership platforms, even non-admin users’ data might need exclusion for accurate tracking.

Step-by-Step Guide to Excluding User Roles:

  1. Accessing Settings: Navigate to your WordPress dashboard, and go to Settings > Advanced > Exclude user roles from being tracked.
  2. Selecting User Roles: You’ll see a list of all available user roles. Check the box next to each user role you wish to exclude from Burst Statistics tracking.


Additional Tips for Cleaner Data:

  • Non-Logged-In Users: Remember, excluding user roles only affects logged-in users. Visitors who are not logged in will still be tracked.
  • IP Address Exclusion: To further refine your data, consider excluding visits from specific IP addresses, such as those of your business or home. This can prevent your data from being influenced by non-representative traffic. Read more about IP address exclusion.



Excluding certain user roles from your site’s analytics can significantly improve the quality of your data, allowing for more accurate insights into your actual audience. By following the steps outlined above, you can customize Burst Statistics tracking to better suit your website’s needs.