Data interpretation
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WordPress maintenance report: what to include so clients stay loyal
Read guide: WordPress maintenance report: what to include so clients stay loyalA WordPress maintenance report is the only thing your client looks at between invoices. If it lands in their inbox and they understand it in two minutes, they renew without thinking. If it lands and feels like noise, they start questioning why they pay you every month. Most reports are checklists nobody reads. Backups: green.…
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How to reduce bounce rate in WordPress
Read guide: How to reduce bounce rate in WordPressA high bounce rate is easy to notice and surprisingly hard to diagnose. Visitors land on a page and leave. Traffic might be growing, but engagement isn’t. Something isn’t working, but the bounce rate itself doesn’t tell you what. Learning how to reduce bounce rate in WordPress is a valuable way of improving your website.…
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Introducing story reports: A smarter way to handle agency reporting
Read guide: Introducing story reports: A smarter way to handle agency reportingIf you manage websites for clients, you already know that building the site is only half the job. The other half is proving that the site continues to perform well month after month. For a long time, agency reporting has been a frustrating balance between sending clients overwhelming spreadsheets of raw data or spending hours…
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Share your analytics with anyone, no WordPress account needed
Read guide: Share your analytics with anyone, no WordPress account neededOne of the most overlooked features in Burst Statistics is also one of the most powerful: the ability to share any dashboard view with a single link. The person you share it with does not need a WordPress account, making it effortless to collaborate with co-workers or present data to clients. What you can share…
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How to Create and A/B Test Marketing Campaigns with Burst
Read guide: How to Create and A/B Test Marketing Campaigns with BurstWhen you promote your website, you need to know what’s working — and what isn’t.With Burst Statistics, you can easily track marketing campaigns using UTM parameters and even run A/B tests to find the best-performing version of your campaign. Burst will automatically recognize your campaigns as an A/B test, if you use ‘variation-a’ or ‘variation-b’ in your campaigns. For example,…
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How to use filters to get more insights from your website visitors
Read guide: How to use filters to get more insights from your website visitorsStarting from version 2.2.2, Burst Statistics gives you more control over your data than ever before. You can now filter almost everything in your dashboard — from visitor locations to campaigns, devices, bounces, and more. This article shows you how to use filters effectively, so you can find trends, improve your content, and better understand…
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Why Burst Removes Anomalous Visits (and How You Can Customize It)
Read guide: Why Burst Removes Anomalous Visits (and How You Can Customize It)Please note: this feature will be released in version 2.3.0. To keep your statistics accurate and free from manipulation, Burst automatically detects suspicious data from bots or attackers. In some cases, a single visitor (usually not human) may generate thousands of requests in a very short time. These requests distort your analytics, leading to incorrect…
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How does Burst detect bot traffic?
Read guide: How does Burst detect bot traffic?Did you know that nearly half of all internet traffic isn’t human? Bots are everywhere—some good, some bad. And if these bots are not filtered out, your website analytics might be telling a misleading story. If you have looked at the raw requests that hit your server, you’ll know that a large part of those…
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Hidden Features of the Insights Graph
Read guide: Hidden Features of the Insights GraphThe insights graph will feature many possibilities to get a first grasp of your website’s performance. The current interactions are possible. Details on Hover The graph features the visitors and pageview in the chosen time frame, adjustable in the right-hand date-picker. You can hover over on the lines to see details per metric. Here you…
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