Starting from version 2.2.2, Burst Statistics gives you more control over your data than ever before. You can now filter almost everything in your dashboard — from visitor locations to campaigns, devices, bounces, and more. This article shows you how to use filters effectively, so you can find trends, improve your content, and better understand what drives conversions.
Some filters are only available in the Premium version, for example, filters related to goals or premium-only data.
A big improvement for campaign tracking
Until recently, you could only track if a campaign led to a conversion on the first page of a visit. That was limiting. Now, Burst Statistics looks at the full visit: if a visitor completes a goal on any page in their session, it’s counted as a conversion.
This change makes your data more useful. For example, if you filter by a specific goal, you won’t just remove all visitors who didn’t convert. Instead, the data will show only conversions for the goal you selected, and ignore conversions for other goals.
This way, you can see which campaigns or sources bring the most conversions. That’s a more accurate view of performance.
Available filters and what they do
Here’s a quick overview of the filters now available in Burst Statistics:
Goals
If you select conversions or conversion rates on for example the campaigns or pages blocks, you should keep in mind that these are the conversions for every goal you have running on your site. If you filter on your “made a purchase” goal, you will see the conversions for actual purchases. On the campaigns tab, you can now see which campaigns perform the best. Even better, if you have two slightly different campaigns, don’t forget to use ‘variation-a’ and ‘variation-b’ in them: Burst will automatically calculate significance, and show you which one is the winner! Read more on A/B testing of campaigns here. An easy way to create an a/b test campaign url is to use our campaign builder.
Bounces
You can choose to:
- include all visits, including bounces
- exclude bounces (visits where users left after the first page)
- only show bounces
This is useful if you want to check which pages don’t hold users’ attention.
Want to learn more about bounces? Read our article here
Location filters
- Country
- State/Province
- City
These filters let you view only visitors from specific locations.
Referrer
Filter based on which websites send you the most visitors — such as search engines, blogs, or social media.
Devices
See how people access your site: desktop, mobile, or tablet.
Page URL
Focus on a single page to see how its traffic and conversions perform over time.
Pro tip: add an asterisk (*) to the end for wildcard filtering. For example, if you have several articles with “blog” as parent page, like domain.com/blog/my-article, you can type in the page URL filter: /blog/* to get all child pages.
New vs returning visitors
You can filter on:
- First-time visitors
- Returning visitors
This helps you understand how loyal your audience is and how new users behave compared to repeat visitors.
Campaign filters
Use these to see how your marketing campaigns perform:
- Campaign (e.g. “summer-sale”)
- Source (e.g. “google” or “newsletter”)
- Medium (e.g. “email” or “cpc”)
- Term (e.g. search keywords)
- Content (e.g. specific ads or messages)
As practical example: we recently updated the Tips & Tricks block to show a random selection of every Tip & Trick on our website. By filtering by source, on ‘tips-tricks’, we can now see that the trend over time for visits from this block, after this update we saw a significant increase in website visits. Apparently the old “static” selection wasn’t very attractive. Good to know!
Want to know how many visitors visited your site by clicking on a link in a response from ChatGPT? Add a new filter, click “sources” and filter on “chatgpt.com”. You now see all statistics for visits that came in through ChatGPT.com
Operating system and browser
Filter by what system or browser people use — helpful for debugging or checking compatibility.
How to set up a filter
It’s easy! When you’re on the Insights or Sources tab, you will see an “Add Filter” button on the top
If you click on it, you will get the advanced filters window:
Here you can search for a filter in the search bar, or you can click on the tabs for a quick overview of certain categories. Just click one, select what you want to filter, and click “apply”!
Saving filters and favorites
When you click the star icon next to a filter, it will appear in your favorites tab. This makes it easy to come back to your most-used filters.
Also, any filter settings you use are saved in your browser. The next time you open Burst Statistics, your filters will be right where you left them.
Wildcard filtering
If you want to filter for part of a url for example, this is possible by adding * behind it. So if you have lots of pages like product/cookie, or product/pie, and you want to know how many visitors you had on all products, add a filter for page urls, then type in /product/*, and apply.
If you need help or want to suggest a new filter, reach out to our team.