Let’s say we have a website for a business installing windows of different sizes, different glazing etc. Visitors can submit a form with their desired specifications and will get called back to make an appointment. We want to know how many visitors eventually submit a form and also the conversion rate per visitor: what percentage of your page visitors actually submit the form.
We also like to know if we can improve conversion by checking where the biggest drop-off is per step. This is an example how you could do this with Burst Statistics.
For a broader overview of the tracking setup, see our guide on how to track conversions in WordPress.
Set a Goal based on Page Visit
We start with measuring how many visitors end up on the page where the quotation form is embedded. You can do this for every landing page, but we will measure how many times the button “Get A Quotation” on the Homepage is used per pageview for example. The button has a CSS class called .clicked-element. See below the possible configuration.
Set a Goal based on Form View
After the first step we will measure on the /quotation/ page, how many visitors actually see the quotation form, or leave before they can even interact. You can do this by tracking “Views”.
Set a Goal based on Form Submission
Now we will measure how many of the visitors that have seen the quotation form, actually finish the form. If a form has multiple steps, you can add these to Goals as well. Below we will use a ‘Thank You’ page to measure how many forms are successfully submitted.
Set a Goal based on a click on a HTML element
If you want to track the number of clicks on an element, you can also do this with a goal. For example, if you would want to track how many times someone has clicked on a button with the class “my-class”, you can fill out the goal settings like below: select “clicks”. If you have the button on all pages, select “website”. If the button is only available on one page, select “specific page”, and select the page.
How do I find the class or id of an element?
For most users, this is probably the most difficult. For this purpose, we have created the predefined goals, which are filled based on the plug-ins you have active on your site. For example, if you have WooCommerce, several WooCommerce goals with predefined values will show up, which will work out of the box! If your plugin is not listed, you can request an integration, and we will try to add it within a few days.
Of course you can also do this manually, by looking up the class or id (selector) in the html of your site. We’ve written a detailed article how you can find your selectors.
