Easily create campaign tracking links for Burst Statistics using our lightweight Campaign URL builder tool for building Campaign URLs. Enter your website URL, fill in the source, medium, campaign, and optional term or content values, and instantly generate a complete tracking link.
Tip: To run an A/B test on your campaign, enter an utm_content value and choose the variation, A or B (or none).
The tool automatically preserves existing URL parameters, formats values for clean analytics, and lets you add A/B test variations (variation-a or variation-b) to your utm_content parameter (premium feature). Perfect for marketers who want accurate performance tracking without complex tools. Plus, you can utilise the Campaign URL builder to streamline your marketing process.
How to use the Campaign URL builder?
How to use the Campaign URL builder?
- Find the URL of the landingspage you want to create a campaign for
- Paste or type the URL in the ‘Website URL’ field
- Add the source, medium and campaign
- (Optional) Add the term and content
Frequently Asked Questions
UTM (Urchin Tracking Module) codes are snippets of text added to the end of a URL as a parameter. They tell your analytics software exactly where traffic is coming from.
Strictly speaking, utm_source, utm_medium, and utm_campaign are the industry standards required for accurate tracking.
utm_campaign – Campaign name (Examples:summer_sale, black_friday_2026, new_user_onboarding)
utm_source – Where the visitor came from (Examples: google, newsletter, facebook)
utm_medium – Type of traffic channel (Examples: cpc, email, social)
utm_content (optional) – Differentiate between two ads or buttons in the same campaign (Examples: cta_top vs. cta_bottom, red_button vs. blue_button)
utm_term (optional) – Commonly used for keywords in paid search ads (Examples:running_shoes, marketing_software)
Consistency is the most critical factor for clean analytics data.
Lowercase only: Always use lowercase letters. Email and email are tracked as two different things. Stick to email to avoid confusion.
Use dashes, not spaces or underscores: URLs cannot contain spaces. While underscores (email_marketing) work, dashes (email-marketing) are generally preferred by search engines and are easier to read.
Keep it simple: Avoid redundancy. If your Source is google, your Medium shouldn’t be google-ads.
Don’t put personal information in UTMs: Like a user’s name or email address. This violates privacy regulations (GDPR/CCPA).
Yes. The UTM standard is universal. All respected analytic tools have some sort of UTM campaign tracking.
No, UTM parameters do not directly hurt or help your organic search rankings. Google ignores these parameters when indexing your content. However, to avoid duplicate content issues, it is good practice to ensure your website uses “Canonical Tags” (most WordPress SEO plugins handle this automatically).
If you are using Burst Pro, simply navigate to the “Sources” dashboard. Campaign information will be visible in a datatable.
