WordPress analytics for entrepreneurs & creators
Analytics that tell you what actually drives results
GA was built for enterprise teams with dedicated analysts. You need to know which campaigns convert, which pages work and whether your traffic is growing. Not a 40-tab report builder you open once and never touch again.
14-day free trial · 30-day money-back guarantee · Cancel anytime
Trusted by 200,000+ websites
100% locally hosted
Privacy-first by design
Human email support
GA was built for analysts. You’re running a business.
Google Analytics has hundreds of reports, five-tab dashboards and enough configuration options to keep a full-time data analyst occupied. That’s useful if you have one. If you’re building a product, running campaigns or growing a newsletter, it’s mostly noise.
You need to know which campaigns bring people who actually convert, which pages are working and whether your traffic is growing. Not a 40-tab report builder you open twice and then give up on.
The few features that change what you do
Campaign tracking, goal tracking and a clear dashboard. Nothing that takes three hours to configure and then gets ignored.
Automatic campaign tracking
Tag your links with UTM parameters and Burst shows which campaigns, sources and channels bring visitors who convert. Share different links in different places and compare them directly.
Unlimited goal tracking
A goal is any action that matters to your business: a form fill, a button click, a page visit. Set up as many as you need and see which pages and traffic sources drive them.
URL parameter tracking
Understand affiliate traffic, ad referrals and any parameterised link. See where visitors come from at a level that GA’s “Direct” bucket hides entirely.
Geolocation
See where your visitors are coming from by country and region. Useful when you’re targeting a specific market or running location-based campaigns.
Focused dashboard
One view, the numbers that matter. No 47-item navigation, no custom report builder, no “data threshold applied” warnings. Open Burst and you know what’s happening.
Your data, your server
All analytics stay on your own WordPress site. Google doesn’t see your visitor data, your campaign results or your conversion numbers.
What’s a UTM campaign? (And why does it matter?)
A UTM campaign is a tag you add to any link. Share one link on Instagram and another in your newsletter, and Burst shows you which one actually brought people who signed up. You don’t need to touch any code. You create a tagged link inside Burst, share it and the data appears automatically.
Most analytics tools tell you visitors came from “Social” or “Email”. UTM campaigns tell you which specific post, which specific email, which specific ad. That’s the difference between “social media is working” and “this Instagram caption brought 40 signups”.
What entrepreneurs say
“Excellent plug-in. I had Google Analytics, I installed Burst stats and it gives me the stats I need without all the overhead. My pagespeed score improved too!”
@marxgal – Verified WP.org review
Your visitors’ data stays on your server
No external servers
Burst runs entirely on your WordPress site. Your analytics data never leaves your server or gets processed by a third party.
No cookies required
Burst tracks visits without cookies or fingerprinting. No consent banner needed, and nothing to slow your site down.
Your data, your business
Your campaign data and conversion numbers belong to you. Google doesn’t see them.
Built by two people who wanted clearer data
We built Burst because GA kept showing us information we didn’t need while hiding the one thing we actually wanted to know: which campaigns were working. We run sites ourselves. We know what it’s like to open a dashboard and leave more confused than when you started.
Burst is what we wished existed. A clear view of your traffic, your campaigns and your goals. Nothing else is competing for attention.
Rogier & Hessel, founders of Burst Statistics
Founded in Groningen, the Netherlands
Your recommended plan: Creator
UTM campaign tracking, unlimited goals, geolocation and everything you need to run a commercial WordPress site without drowning in data.
Creator
Core analytics
- Unlimited pageviewsCollect unlimited pageview data, all stored locally on your site.
- Real-time analytics
- Identify the real-time source for live visitors
- See a live count of active users on your site
- Goal & conversion tracking
- Analyze goal conversions over time
- Track clicks on specific links or buttons
- Detailed insights
- View table of top performing pages and posts
- Track key metrics (Visitors, Sessions, Pageviews, Bounce Rate)
- Breakdown of visitors by device (Desktop, Tablet, Mobile)
- Filter data by custom date ranges
Privacy & performance
- Locally hosted data
- Benefit from 100% data ownership
- Cookieless tracking
- Toggle tracking cookies on or off with one click
- Honor “Do Not Track” browser requests
- Compatible with GDPR, CCPA, PECR and NFADP
Marketing & acquisition
- Geographic insights
- View geographic data in both a list and map format
- Drill down from country to state/region and city level
- Advanced region and country visualizations
- See visitor information per city, state, country or continent
- Referral source analysis
- Understand which external sites drive the most visitors
- See a detailed breakdown of all referring websites
- Analyze incoming URL parameters
- UTM & Campaign tracking
- Track standard UTM parameters (source, medium, campaign etc.)
- Filter your entire dashboard by a specific campaign
14-day free trial · 30-day money-back guarantee · Cancel anytime
Do you have a WooCommerce store? Get WooCommerce analytics in the Business tier.
Frequently asked questions
A UTM campaign is a tag you add to any URL. When someone clicks a tagged link, Burst records which campaign, source and medium brought them. It’s how you know whether your Instagram bio link, your newsletter or your Facebook ad is actually driving signups. If you share links in more than one place, UTM campaigns are worth setting up.
In your Burst dashboard, go to Goals and click Add Goal. You can track a specific page visit (like a thank-you page after a form submission), a link click or any custom event. Once it’s set up, Burst shows you how many times that goal was completed and which sources drove it. Most goals take under two minutes to create.
No. Burst installs like any WordPress plugin. The Creator plan features (campaigns, goals, geolocation) are all configured through the Burst dashboard. No code, no tag manager, no developer required.
The free version of Burst gives you a clear traffic overview and one goal. The Creator plan adds unlimited goal tracking, UTM campaign tracking, URL parameter tracking and geolocation. If you’re running campaigns, tracking affiliate links or trying to understand what converts on your site, you need Creator.
Yes. The Creator plan is available for a single site or up to five sites. You install Burst on each one and activate it with your license. Each site gets its own separate dashboard and analytics.
Choose your Burst Pro plan
All plans start with a fully featured 14-day free trial
Creator
Ideal for bloggers and small business sites
- 1 site
All Burst Statistics features +
- Geographic insights
- Referral source analysis
- UTM & Campaign tracking
- Revenue & sales tracking
- WooCommerce funnel analytics
- Automated reporting The ability to create custom reports and schedule them to be sent automatically via email on a daily, weekly, or monthly basis. Reports can be exported as Email and PDF.
Free 14-day trial, then
Popular
Business
Perfect for WooCommerce stores and marketers
- 1 site
All Burst Statistics features +
- Geographic insights
- Referral source analysis
- UTM & Campaign tracking
- Revenue & sales tracking
- WooCommerce funnel analytics
- Automated reporting The ability to create custom reports and schedule them to be sent automatically via email on a daily, weekly, or monthly basis. Reports can be exported as Email and PDF.
Free 14-day trial, then
Agency
Built for freelancers and agencies managing client sites
- Unlimited sites
All Burst Statistics features +
- Geographic insights
- Referral source analysis
- UTM & Campaign tracking
- Revenue & sales tracking
- WooCommerce funnel analytics
- Automated reporting The ability to create custom reports and schedule them to be sent automatically via email on a daily, weekly, or monthly basis. Reports can be exported as Email and PDF.
Free 14-day trial, then
Creator
Ideal for bloggers and small business sites
- Up to 5 sites
All Burst Statistics features +
- Geographic insights
- Referral source analysis
- UTM & Campaign tracking
- Revenue & sales tracking
- WooCommerce funnel analytics
- Automated reporting The ability to create custom reports and schedule them to be sent automatically via email on a daily, weekly, or monthly basis. Reports can be exported as Email and PDF.
Free 14-day trial, then
Popular
Business
Perfect for WooCommerce stores and marketers
- Up to 5 sites
All Burst Statistics features +
- Geographic insights
- Referral source analysis
- UTM & Campaign tracking
- Revenue & sales tracking
- WooCommerce funnel analytics
- Automated reporting The ability to create custom reports and schedule them to be sent automatically via email on a daily, weekly, or monthly basis. Reports can be exported as Email and PDF.
Free 14-day trial, then
Agency
Built for freelancers and agencies managing client sites
- Unlimited sites
All Burst Statistics features +
- Geographic insights
- Referral source analysis
- UTM & Campaign tracking
- Revenue & sales tracking
- WooCommerce funnel analytics
- Automated reporting The ability to create custom reports and schedule them to be sent automatically via email on a daily, weekly, or monthly basis. Reports can be exported as Email and PDF.
Free 14-day trial, then
Agency
Built for freelancers and agencies managing client sites
- Unlimited sites
All Burst Statistics features +
- Geographic insights
- Referral source analysis
- UTM & Campaign tracking
- Revenue & sales tracking
- WooCommerce funnel analytics
- Automated reporting The ability to create custom reports and schedule them to be sent automatically via email on a daily, weekly, or monthly basis. Reports can be exported as Email and PDF.
Free 14-day trial, then
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