WordPress analytics for agencies
Analytics so simple, your clients will actually love you
Your clients don’t need a 40-page GA4 report. They need to know their site is working and that you’re on top of it. Burst gives you clean, shareable reports built inside WordPress, unlimited client sites on one licence, and cookieless tracking that skips the consent banner entirely.
14-day free trial · 30-day money-back guarantee · Cancel anytime
Trusted by 200,000+ websites
100% locally hosted
Privacy-first by design
Human email support
GA4 is costing you more than you think
Most agencies stay on GA4 not because they love it, but because switching sounds expensive. It isn’t. The real cost is the hours you spend pulling reports nobody reads, managing cookie consent banners across every client site, and explaining to clients why their numbers “look a bit different this month”.
Burst installs like any WordPress plugin, starts collecting data immediately, and runs across every client site on a single licence. No tag manager. No consent configuration. No 40-tab GA4 interface to explain.
Everything you need to run analytics across client sites
One Agency licence. Unlimited client sites. No per-site fees, no pageview caps, no configuration overhead.
Unlimited sites
One Agency licence covers every client site you manage. No per-site fees, no tiers based on pageviews. When a client leaves you deactivate it. When a new client comes in, you install it.
Client reporting, built in
Build a report once, schedule it, and it lands in your client’s inbox automatically, with your logo on it. You can add your own comments next to the graphs to explain what happened and why it matters. Reporting is exclusive to the Agency plan.
No cookie banner needed
Burst is anonymous by default and can run without cookies entirely. That means your clients’ sites skip the consent popup, which is one less legal headache for you to manage across every site you maintain.
GDPR, CCPA and PECR compliant
All analytics data stays on the client’s own WordPress server. Nothing is sent to a third party. Compliance is built into the defaults so you don’t have to configure your way to it on every new site.
Faster than GA, not slower
There’s a common assumption that local analytics adds load. It does the opposite. Burst serves a first-party script from the same domain as the site, with no external DNS lookup and no blocking third-party requests. Your clients’ PageSpeed scores stay clean.
Support from the team that built it
When something doesn’t work the way you expect, you reach the people who built it. Not a chatbot, not a tiered support queue. When you’re managing 50+ client sites, that matters.
What agencies say
“A client installed Burst analytics on a site and after looking at it can state I will be using this on clients sites moving forward, due to its ease of use and been able to see all the things I need in one dash. Support is also fast and professional. A+++”
@naturalextractor- Verified WP.org review
Client data stays on the client’s server
No external servers
All tracking runs from the client’s own WordPress database. No data is ever sent to Burst’s servers or any third party without your consent.
No cookies required
Burst can run entirely without cookies. No consent pop-up, no cookie policy update, one less thing to manage per client.
Compliance by default
GDPR, CCPA and PECR-compatible out of the box.
One plan, unlimited sites
Unlimited sites, automated client reporting and everything in Creator and Business, on a single annual licence.
Agency
Core analytics
- Unlimited pageviewsCollect unlimited pageview data, all stored locally on your site.
- Real-time analytics
- Identify the real-time source for live visitors
- See a live count of active users on your site
- Goal & conversion tracking
- Analyze goal conversions over time
- Track clicks on specific links or buttons
- Detailed insights
- View table of top performing pages and posts
- Track key metrics (Visitors, Sessions, Pageviews, Bounce Rate)
- Breakdown of visitors by device (Desktop, Tablet, Mobile)
- Filter data by custom date ranges
Privacy & performance
- Locally hosted data
- Benefit from 100% data ownership
- Cookieless tracking
- Toggle tracking cookies on or off with one click
- Honor “Do Not Track” browser requests
- Compatible with GDPR, CCPA, PECR and NFADP
Marketing & acquisition
- Geographic insights
- View geographic data in both a list and map format
- Drill down from country to state/region and city level
- Advanced region and country visualizations
- See visitor information per city, state, country or continent
- See sales information by location
- Referral source analysis
- Understand which external sites drive the most visitors
- See a detailed breakdown of all referring websites
- Analyze incoming URL parameters
- UTM & Campaign tracking
- Measure pageviews attributed to specific marketing efforts
- Track standard UTM parameters (source, medium, campaign etc.)
- Filter your entire dashboard by a specific campaign
WooCommerce analytics
- Revenue & sales tracking
- Compare sales metrics over time
- Identify your most profitable products
- Attribute revenue to top countries and devices
- Measure Cart Abandonment Rate & AOV
- WooCommerce funnel analytics
- Track the total number of sessions that reach each funnel stage
- Identify the exact percentage drop-off at each step
- Visualize the complete customer journey from visit to purchase
Agency level reporting
- Automated reportingThe ability to create custom reports and schedule them to be sent automatically via email on a daily, weekly, or monthly basis. Reports can be exported as Email and PDF.
- Customize the content included in each report
- Add your own comments to explain data to your clients
- Send reports automatically to multiple email recipients
- Export your analytics data to CSV
14-day free trial · 30-day money-back guarantee · Cancel anytime
Built by two developers who used to run their own agencies
Burst started because we were frustrated with Google Analytics. It is too complex for clients, takes hours to configure and it’s a privacy nightmare. That’s why we built WordPress analytics that your client can understand, is easy to configure and actually is privacy-friendly.
We answer support tickets ourselves. If something breaks or doesn’t make sense on a client site, we hear about it directly, and we fix it.
Rogier & Hessel, founders of Burst Statistics
Founded in Groningen, the Netherlands
Features that make your life easy
Real-time analytics
See who’s on your site right now
You just sent your newsletter. You posted the launch. Is anyone showing up? Real-time analytics give you the answer now, not tomorrow morning.
UTM & Campaign tracking
See which campaigns are worth running again
You sent a newsletter, posted on LinkedIn and ran a small ad. Which one brought the new visitors? Without UTM tracking, you’re making your next move based on gut feel. Burst tracks every parameter automatically, so you always know what’s working
Automated reporting
Professional client reports, sent automatically
Building a monthly client report by hand is the kind of work that looks like effort but adds nothing. Burst automates it so you can spend that time on work that actually moves the needle.
Learn more
Does Burst Statistics slow down your website?
The technical explanation for why first-party analytics is faster than external tracking, useful to share with performance-conscious clients.
What to report to keep your clients happy
The full guide on reporting analytics data to your clients. Understand what data they need and what makes them stay loyal to your agency.
Frequently asked questions
Unlimited. One Agency licence covers every site you manage, with no per-site fee and no cap on pageviews. You enter your licence key during activation and Burst starts collecting data immediately.
No. Burst is anonymous by default and can run entirely without cookies. That means no consent popup required on client sites, which means less legal overhead for you and a cleaner experience for their visitors.
Installing Burst takes the same time as any WordPress plugin. There’s no tag manager, no custom events to configure and no code to write. Burst starts building its own dataset from day one. Most agencies run both tools for a month while they compare, then remove GA when they’re confident.
Yes. The Agency plan lets you add your own logo to every email report that goes out. You can also add written comments directly next to graphs to explain what the data means and what you did to influence it.
No. Burst loads a small, first-party script from the client’s own server. There’s no external DNS lookup and no blocking third-party request. In practice it’s faster than GA, not slower. You can point sceptical clients to our speed comparison if they ask.
On the client’s own WordPress server, nowhere else. Burst doesn’t send visitor data to any third party. Your clients own their data and it stays where it belongs.
Choose your Burst Pro plan
All plans start with a fully featured 14-day free trial
Creator
Ideal for bloggers and small business sites
- 1 site
All Burst Statistics features +
- Geographic insights
- Referral source analysis
- UTM & Campaign tracking
- Revenue & sales tracking
- WooCommerce funnel analytics
- Automated reporting The ability to create custom reports and schedule them to be sent automatically via email on a daily, weekly, or monthly basis. Reports can be exported as Email and PDF.
Free 14-day trial, then
Popular
Business
Perfect for WooCommerce stores and marketers
- 1 site
All Burst Statistics features +
- Geographic insights
- Referral source analysis
- UTM & Campaign tracking
- Revenue & sales tracking
- WooCommerce funnel analytics
- Automated reporting The ability to create custom reports and schedule them to be sent automatically via email on a daily, weekly, or monthly basis. Reports can be exported as Email and PDF.
Free 14-day trial, then
Agency
Built for freelancers and agencies managing client sites
- Unlimited sites
All Burst Statistics features +
- Geographic insights
- Referral source analysis
- UTM & Campaign tracking
- Revenue & sales tracking
- WooCommerce funnel analytics
- Automated reporting The ability to create custom reports and schedule them to be sent automatically via email on a daily, weekly, or monthly basis. Reports can be exported as Email and PDF.
Free 14-day trial, then
Creator
Ideal for bloggers and small business sites
- Up to 5 sites
All Burst Statistics features +
- Geographic insights
- Referral source analysis
- UTM & Campaign tracking
- Revenue & sales tracking
- WooCommerce funnel analytics
- Automated reporting The ability to create custom reports and schedule them to be sent automatically via email on a daily, weekly, or monthly basis. Reports can be exported as Email and PDF.
Free 14-day trial, then
Popular
Business
Perfect for WooCommerce stores and marketers
- Up to 5 sites
All Burst Statistics features +
- Geographic insights
- Referral source analysis
- UTM & Campaign tracking
- Revenue & sales tracking
- WooCommerce funnel analytics
- Automated reporting The ability to create custom reports and schedule them to be sent automatically via email on a daily, weekly, or monthly basis. Reports can be exported as Email and PDF.
Free 14-day trial, then
Agency
Built for freelancers and agencies managing client sites
- Unlimited sites
All Burst Statistics features +
- Geographic insights
- Referral source analysis
- UTM & Campaign tracking
- Revenue & sales tracking
- WooCommerce funnel analytics
- Automated reporting The ability to create custom reports and schedule them to be sent automatically via email on a daily, weekly, or monthly basis. Reports can be exported as Email and PDF.
Free 14-day trial, then
Agency
Built for freelancers and agencies managing client sites
- Unlimited sites
All Burst Statistics features +
- Geographic insights
- Referral source analysis
- UTM & Campaign tracking
- Revenue & sales tracking
- WooCommerce funnel analytics
- Automated reporting The ability to create custom reports and schedule them to be sent automatically via email on a daily, weekly, or monthly basis. Reports can be exported as Email and PDF.
Free 14-day trial, then
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