Track what links are clicked on your website, this can be extremely useful for affiliate links. The outgoing clicks also help you understand what content interests your audience, which helps you create better content in return.
Understand what links were clicked, which pages have the highest reading engagement, which forms they filled in and if any URLs led them to a 404 Not Found page.
Because Burst processes and anonymises all data locally on your own WordPress server, you retain total data sovereignty. When you use cookieless tracking, no personal identifying information (PII) is stored or sent to third-party advertisers. It is the smartest way to understand your audience while minimising your legal liability. Burst is built to be fully compatible with strict privacy regulations like GDPR, CCPA, PECR, and NFADP.
Keep a close eye on the financial health of your store. We give you a straightforward overview of your most critical e-commerce data. Track your total revenue, monitor how your average order value (AOV) changes over time, and see exactly what percentage of your visitors actually convert into paying customers.
If you run a WooCommerce store, geographic insights become financial insights. Burst Pro connects your sales data to location, showing you exactly which countries generate the most revenue and highest conversion rates. Stop wasting ad spend in low-performing regions and double down on the countries that actually buy.
Volume isn’t everything. Switch your map view to track bounce rates, session duration, or conversion rates by region. You might find that while the US sends the most traffic, visitors from Germany stay longer and buy more. These nuance indicators help you focus your energy on high-quality traffic sources rather than just vanity numbers.
Drill down even further to see visitor data by city. This is crucial for local businesses and targeted marketing. Knowing that your “Netherlands” traffic is actually concentrated in “Groningen” rather than “Amsterdam” changes how you talk to your audience and where you should spend your advertising budget.
Raw data means nothing to a client if they do not know how to interpret it. Burst lets you add custom text blocks directly next to your graphs. Use this space to explain why traffic spiked, highlight the success of a recent campaign, and show the strategic value your agency brings to the table.
