What is Do Not Track?

“Do Not Track” (DNT) is a setting in a user’s web browser that sends a signal in the HTTP header requests to websites visited by the user, indicating that the user does not want their browsing behavior to be tracked. The purpose of this setting is to give users more control over their online privacy and to limit the collection of personal data by websites and advertisers.

When a user enables the DNT setting in their browser, the browser sends a DNT signal with every HTTP request made to websites. However, it’s important to note that this setting is voluntary and not all websites and advertisers honor DNT requests. In fact, there is no legal requirement for websites and advertisers to honor DNT requests, and it’s up to individual companies to decide whether or not to respect the user’s privacy preferences.

In addition, the DNT signal does not completely block tracking, but rather serves as a request to websites to not track the user’s behavior. It’s up to the website or advertiser to decide whether or not to comply with this request. Some companies may choose to honor the DNT signal, while others may ignore it or continue to track the user’s behavior regardless.

Burst provides an option to honor Do Not Track requests which is designed to protect visitors privacy. When you enable this option, it does not track any analytics for visitors that have DNT enabled. We highly recommend enabling this feature to respect your visitors’ choice of having more online privacy.

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