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Burst Pro gives you the full picture—clear, simple, and privacy-friendly.

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No third-party tracking — just clear insights.

Burst is Part of the Team Updraft Family, known for:

UpdraftPlus logo, the backup & migration plugin
WP Optimize logo, the performance plugin for WordPress
All In One Security logo, the security plugin for WordPress
UpdraftCentral, the management tool for WordPress agencies

You launch campaigns… and cross your fingers.

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With Burst Pro you track exactly what worked, down to the link that brought someone in.

Unlock Extra Tracking — Only in Burst Pro

  • Adding filters with MU Plugins. Quick & Easy

    You might want to make some extra configurations to Burst Statistics that are not implemented into the plugin by default. To edit some features of Burst Statistics, you will need to apply some extra code to your WordPress installation. Below we will explain how you can use so-called Must-Use plugins to apply these filters.

    What are mu-plugins?

    Must-Use plugins, in short, is a folder in WP-Content called ‘mu-plugins’ which is a collection of files that are activated by default and cannot be deactivated in your WordPress dashboard. These files will stay put and activated even if you’re updating your WordPress installation or theme. Filters can also be implemented in your functions.php, but this would mean that your theme can not be updated anymore, unless using a child-theme.

    If you don’t have a mu-plugins folder in wp-content, you can simply open your FTP client, then add the folder under the wp-content directory. The result should look like */wp-content/mu-plugins/

    How to implement filters with Must-Use plugins.

    1. Open your favorite text editor, start the file with <?php
    2. After editing the filter, save your file ending with .php. For example myfilter.php Tip: use a descriptive file name so you can remember the function of a particular mu-plugin.
    3. Upload myfilter.php to wp-content/mu-plugins/ via FTP
    4. Check your site if the plugin has the desired functionality. For some filters it might be neccesary to clear your cache and test in a private/incognito browser window when testing. If any errors appear, you can simply delete the file from the mu-plugins folder.

    That’s it!

  • Burst Pro nulled

    You wouldn’t download a car, right?

    Okay, I confess; It is tempting! I do understand the appeal of installing a Burst Pro nulled plugin. But before you install a cracked plugin on your site, let me explain the risks of a nulled plugin, cause they are real.

    The hidden risk of “free”

    When developers crack software to create a Burst Pro nulled zip file, they strip out license verification. Often, they replace it with their own code.

    This introduces risks that directly hurt your website.

    • Malware injection: Nulled plugins are one of the main ways hackers infect WordPress sites. You might save some money, but removing malware from your website is not fun.
    • Data leaks: Nulled code often includes backdoors that leak sensitive information.
    • No updates: A Burst Statistics Pro nulled version does not receive any updates. Which are essential for security. Outdated plugins and themes are the number one way WordPress websites get hacked.

    The legality of a nulled plugin

    Don’t let sketchy marketplaces confuse you about licensing.

    While the free version of Burst Statistics is open-source (GPL), Burst Pro is not. Marketplaces selling “nulled” versions often claim it’s legal because of the GPL, but that is incorrect and misleading.

    How Burst Pro is licensed

    Burst Pro uses a hybrid model. The core free plugin is GPL v2, but the Pro features are proprietary software protected by our Terms of Use and intellectual property rights.

    You cannot legally resell or distribute Burst Pro without our consent. Using a nulled version is a violation of our terms and intellectual property, which could lead to legal action and claims for damages. All details on what is open-source and what is protected are clearly outlined in our Terms and Conditions.

    The alternatives to a nulled Burst Pro

    You don’t need to risk your site’s security to get the analytics you need. We created Burst Statistics (which is free forever) to satisfy all users who don’t create revenue from their website. We created Burst Pro to further help businesses optimise and improve their website.

    If you can’t afford Burst Pro, you don’t need it. So avoid the risk of being hacked and losing all your data and just install Burst Statistics Free, just like 200.000+ other WordPress users.

    1. Burst Statistics Free

    If budget is your main concern, download the official free version from the WordPress repository. It creates a privacy-friendly baseline for your site without the risk of malware that comes with using Burst Pro nulled plugins.

    Download Burst Statistics for Free

    2. Try Burst Pro for free

    If you need the advanced features—like UTM tracking, WooCommerce revenue insights, and goals. We offer a 14-day free trial. You can test every premium feature, see the value it brings to your business, and decide if it’s worth the investment. If it’s not worth the investment, the risk of a nulled Burst Pro is not worth it either.

    Start your 14-day free trial

  • Campaign URL builder

    Easily create campaign tracking links for Burst Statistics using our lightweight Campaign URL builder tool for building Campaign URLs. Enter your website URL, fill in the source, medium, campaign, and optional term or content values, and instantly generate a complete tracking link.

    UTM parameters

    Tip: To run an A/B test on your campaign, enter an utm_content value and choose the variation, A or B (or none).

    The tool automatically preserves existing URL parameters, formats values for clean analytics, and lets you add A/B test variations (variation-a or variation-b) to your utm_content parameter (premium feature). Perfect for marketers who want accurate performance tracking without complex tools. Plus, you can utilise the Campaign URL builder to streamline your marketing process.

    How to use the Campaign URL builder?

    How to use the Campaign URL builder?

    1. Find the URL of the landingspage you want to create a campaign for

    2. Paste or type the URL in the ‘Website URL’ field

    3. Add the source, medium and campaign

    4. (Optional) Add the term and content

    Frequently Asked Questions

    What is a UTM code and why do I need it?

    UTM (Urchin Tracking Module) codes are snippets of text added to the end of a URL as a parameter. They tell your analytics software exactly where traffic is coming from.

    Which UTM parameters are required?

    Strictly speaking, utm_source, utm_medium, and utm_campaign are the industry standards required for accurate tracking.

    What exactly should I put in Source, Medium, Campaign, Term, and Content?

    utm_campaign – Campaign name (Examples:summer_sale, black_friday_2026, new_user_onboarding)
    utm_source – Where the visitor came from (Examples: google, newsletter, facebook)
    utm_medium – Type of traffic channel (Examples: cpc, email, social)
    utm_content (optional) – Differentiate between two ads or buttons in the same campaign (Examples: cta_top vs. cta_bottom, red_button vs. blue_button)
    utm_term (optional) – Commonly used for keywords in paid search ads (Examples:running_shoes, marketing_software)

    What are the best practices for naming UTM parameters?

    Consistency is the most critical factor for clean analytics data.
    Lowercase only: Always use lowercase letters. Email and email are tracked as two different things. Stick to email to avoid confusion.
    Use dashes, not spaces or underscores: URLs cannot contain spaces. While underscores (email_marketing) work, dashes (email-marketing) are generally preferred by search engines and are easier to read.
    Keep it simple: Avoid redundancy. If your Source is google, your Medium shouldn’t be google-ads.
    Don’t put personal information in UTMs: Like a user’s name or email address. This violates privacy regulations (GDPR/CCPA).

    Will these links work with Google Analytics and other tools?

    Yes. The UTM standard is universal. All respected analytic tools have some sort of UTM campaign tracking.

    Does using UTM parameters affect my SEO?

    No, UTM parameters do not directly hurt or help your organic search rankings. Google ignores these parameters when indexing your content. However, to avoid duplicate content issues, it is good practice to ensure your website uses “Canonical Tags” (most WordPress SEO plugins handle this automatically).

    How do I view this data in Burst Pro?

    If you are using Burst Pro, simply navigate to the “Sources” dashboard. Campaign information will be visible in a datatable.

  • Can I leave a Feature Request?

    If you are using our plugin and notice something missing, you might be wondering how to submit a Burst Statistics feature request. We built this tool to be simple and useful, which means we actively listen to what WordPress site owners actually need. By sharing your ideas, you help us decide what to build next without complicating the dashboard.

    In short

    • You can submit feature ideas directly on the WordPress forums
    • We review all requests to see if they align with our privacy-first approach
    • User feedback directly shapes our development roadmap

    Where to submit your Burst Statistics feature request

    In most software I’ve worked with, the best ideas come from the people actually using the tools daily. That is why we keep our feedback loop open and straightforward.

    If you have an idea, you can open a new topic on the official WordPress support forums. We check the forums daily. When you post, try to explain the specific problem you are trying to solve rather than just suggesting a button. This context helps us design a cleaner, more practical solution.

    Before making a request, you can also explore privacy-friendly analytics features on our pricing page to see if your idea is already available in Burst Pro.

    Ready to own your analytics data

    Join the thousands of WordPress site owners switching to a simpler, safer alternative. Install in 2 minutes and without sending your analytics data to Google.

    Get started with Burst

  • Configuring Complianz for Burst

    Have you experienced a sudden drop in statistics, or do you see unexplainable differences between statistics in Burst and another statistics plugin? If you have both Burst Statistics and Complianz installed, or any other fully integrated cookie banner plugin, this is exactly what might happen. The problem most likely is that you have configured your cookie banner plugin to require consent for the statistics category.

    Checking for attributes

    You can check this by right clicking in your website, click “view source”, and search for the burst.min.js, or burst.js if you’re en debug mode. If the script the following attributes: type=”text/plain” data-service=”burst” data-category=”statistics”, then you are sure that statistics are not tracked without consent, which will lower statistics with about 80-90% in our experience.

    Differences in requirements per country

    In most countries you do not require consent for anonymous statistics that is hosted on your own webserver: which is what Burst does. Some countries, do require consent for statistics however. But most countries do not require consent as long as the data is registered anonymously, and hosted on your own server. Please check with your legal advisor if this applies to your situation first.

    Methods to resolve the issue

    There are several methods to allow statistics tracking without consent.

    • Whitelist Burst. For example in Complianz, you can whitelist the Burst Statistics script
    • In the Complianz wizard, in consent / statistics configuration, on the question “Do you want to ask consent for statistics?”, answer “no”.
    • In Complianz/Integrations/Plugins, disable the Burst integration.

    Then check you still see the text/plain attribute in the Burst Statistics script.

    For other cookie banner plugins you may need to follow similar steps. Following one of the above steps should allow tracking of statistics without requiring consent first.

Get Burst Pro →

Even more reason to go for Burst Pro

Get the most out of your analytics with these Pro tools.

  • Adding filters with MU Plugins. Quick & Easy

    You might want to make some extra configurations to Burst Statistics that are not implemented into the plugin by default. To edit some features of Burst Statistics, you will need to apply some extra code to your WordPress installation. Below we will explain how you can use so-called Must-Use plugins to apply these filters. What […]

  • Burst Pro nulled

    You wouldn’t download a car, right? Okay, I confess; It is tempting! I do understand the appeal of installing a Burst Pro nulled plugin. But before you install a cracked plugin on your site, let me explain the risks of a nulled plugin, cause they are real. The hidden risk of “free” When developers crack […]

  • Campaign URL builder

    Easily create campaign tracking links for Burst Statistics using our lightweight Campaign URL builder tool for building Campaign URLs. Enter your website URL, fill in the source, medium, campaign, and optional term or content values, and instantly generate a complete tracking link. The tool automatically preserves existing URL parameters, formats values for clean analytics, and […]

  • Can I leave a Feature Request?

    If you are using our plugin and notice something missing, you might be wondering how to submit a Burst Statistics feature request. We built this tool to be simple and useful, which means we actively listen to what WordPress site owners actually need. By sharing your ideas, you help us decide what to build next […]

  • Configuring Complianz for Burst

    Have you experienced a sudden drop in statistics, or do you see unexplainable differences between statistics in Burst and another statistics plugin? If you have both Burst Statistics and Complianz installed, or any other fully integrated cookie banner plugin, this is exactly what might happen. The problem most likely is that you have configured your […]

  • Customizing Burst Email Templates

    You can override the default email templates used by Burst Statistics by creating custom versions and using WordPress filters. In this article we will show how to customize. As an example, we will edit the email to remove the “read more” button, and to remove the buttons on each statistics block in the mail. This […]

  • Data Sovereignty: Why it matters and how Burst Statistics gives you control over your data

    Data is one of the most valuable assets an organization or individual possesses. Yet, with that value comes risk—particularly when data is stored or processed by third parties across borders. This has led to growing concern around data sovereignty, the principle that data is subject to the laws and governance structures of the nation where […]

  • Do I need to archive my data?

    Generally speaking, archiving your data would be unnecessary if your server is proportional to the website traffic you experience. An Example with Cookiedatabase.org On cookiedatabase.org we have an average of 200k visitors each month. This means for 2023 until september 1st was close to 1.6 million pageviews. The database tables from Burst in 2023 currently, […]

  • Does Burst Statistics slow down my website?

    Today I’ll be testing if there is a noticeable page speed difference when using Burst. I’ve set up a test website on InstaWP. I’ll be using Pagespeed Insights to test for a noticeable difference. I’ll use the latest version for this test, which is version 3.2.0 at the time of writing. Short answer: No, but […]

  • Exclude IP addresses from Burst Statistics

    Logged-in administrators are blocked from tracking by default. If you need more control, you can block IP addresses by adding this in Settings > Advanced > Exclude IP address from tracking. You can exclude the entire office, home, or spammers from tracking.  Separate every IP address with a line break. If the network you want […]

  • Filtering by Domain

    Some websites can be accessed through multiple domains — for example my-domain.com and anotherdomain.com. Even though visitors see the same website, they technically arrive through different entry points. Often this is done by adding a constant to the wp-config.php that takes the current host: define(‘WP_SITEURL’, ‘https://’ . $_SERVER[‘HTTP_HOST’]);  define(‘WP_HOME’, ‘https://’ .$_SERVER[‘HTTP_HOST’]); The Filtering by Domain feature in Burst Pro makes it possible to distinguish those […]

  • Flexible license activation for Staging & Development sites

    At Burst Statistics, we understand that building and maintaining a website is a process. Before you launch new features or designs on your live site, you likely test them thoroughly in a staging, testing, or development environment. Our goal is to make this process as seamless as possible for our Burst Pro users. To support […]

  • Google Analytics Alternative: Why Burst Is Better for WordPress

    Are you looking for a Google Analytics alternative that keeps your data private while being easy to use? Meet Burst Statistics. It’s designed for WordPress users who want powerful analytics without sacrificing privacy. Let’s explore how Burst compares to Google Analytics and why it might be the right tool for your website. What Is Burst […]

  • Google Analytics vs. Burst Statistics

    Let’s take a deeper look at Burst Statistics, especially in the context of its offerings for WordPress users. We’re comparing Google Analytics vs. Burst Statistics to help you decide which tool fits your needs best. What is Google Analytics? Google Analytics is a robust and detailed analytics platform. It’s packed with features and offers deep […]

  • Hidden Features of the Insights Graph

    The insights graph will feature many possibilities to get a first grasp of your website’s performance. The current interactions are possible. Details on Hover The graph features the visitors and pageview in the chosen time frame, adjustable in the right-hand date-picker. You can hover over on the lines to see details per metric. Here you […]

  • How can I compare metrics?

    The statistics dashboard has a default of a 7-day range, with the last day being the last full day available. The compare block will by default compare the metrics of the last 7 days to the previous 7 days. For example, if today is 15th of June: The compare block will show the data of  […]

  • How does Burst detect bot traffic?

    Did you know that nearly half of all internet traffic isn’t human? Bots are everywhere—some good, some bad. And if these bots are not filtered out, your website analytics might be telling a misleading story. If you have looked at the raw requests that hit your server, you’ll know that a large part of those […]

  • How does Burst track goals without cookies?

    We use the user’s fingerprint and the current page they are on to track their progress towards achieving goals on the website. For click goals, the user only needs to click on the designated element once to achieve the goal. Each goal can only be achieved once per page view. On the other hand, achieving […]

  • How does Burst use and store IP addresses? 

    Burst Pro utilizes the IP address to identify the country information. This process is carried out locally in the plugin, with the IP being compared against a GeoIP database. It is important to note that no IP address is ever sent to a third party while using Burst – in fact, no information is ever sent […]

  • How is data in Burst anonymized? 

    Burst Statistics prioritizes user privacy by not storing any personally identifiable information. When a user visits a website using Burst, the plugin only processes their IP address to determine their country as stated above. However, the IP address is not stored in Burst’s database. This ensures that individual users cannot be identified from this data. […]

  • How to Configure Your Website Without a Cookie Banner

    What is the most annoying part of websites these days? Yes! The cookie banner! At best, you can easily dismiss the banner, at worst, you can only accept everything, or choose to click “manage options”, deselect all illegally preselected categories, and decline then. Horrible! If you think about it, if you’re a webshop, this is […]

  • How to Create and A/B Test Marketing Campaigns with Burst

    When you promote your website, you need to know what’s working — and what isn’t.With Burst Statistics, you can easily track marketing campaigns using UTM parameters and even run A/B tests to find the best-performing version of your campaign. Burst will automatically recognize your campaigns as an A/B test, if you use ‘variation-a’ or ‘variation-b’ in your campaigns. For example, […]

  • How to enable debugging in WordPress

    When something on your WordPress site isn’t working as expected, the cause is often an underlying PHP error that isn’t visible on the screen. This can happen with any theme or plugin, including Burst Statistics. To find the root of the problem, you need to enable WordPress’s built-in debugging mode. This guide will show you […]

  • How to exclude Burst files from caching plugins

    Burst is designed to work with any caching plugin, but in some cases the caching might lead to unexpected results. For example, if a the loading of a Burst script is delayed so much that users might have left already before the hit is registered. In most cases, you’d want the script to load as […]

  • How to exclude pages from tracking in Burst

    By default, Burst will track visits to all pages. In some cases, you might want to exclude some pages. This is possible with a simple filter. We do this with a simple trick: in Burst, if a hit is detected as being a spammer, the hit is excluded from the statistics. Therefore we can use […]

  • How to Exclude Specific User Roles from Tracking

    When it comes to website analytics, sometimes you want to exclude certain user roles from being tracked. This can be particularly useful for roles like administrators, editors, or any custom roles you’ve created. In Burst Statistics, administrators are excluded from tracking by default. However, you can easily customize this setting to exclude other user roles […]

  • How to exclude user roles from Burst Statistics tracking in WordPress

    Improving the accuracy of your website analytics in WordPress is crucial for gaining genuine insights into your audience. One effective method is excluding specific user roles from your tracking data using the Burst Statistics plugin. This guide explains why and how to exclude certain user roles, enhancing the cleanliness and reliability of your data.   […]

  • How to fix CORS errors when using Burst Statistics across different domains

    If you’re using the Burst tracking endpoint from a different domain (for example, tracking from staging.yoursite.com to analytics.yoursite.com), you may run into an issue caused by CORS. In this article, we’ll explain what CORS is, why it’s important, how it affects Burst Statistics, and how to fix any related errors. What is CORS? CORS stands for Cross-Origin Resource Sharing. It’s a security feature […]

  • How to fix the WordPress cron issue

    If you’re seeing a notice in Burst saying your cron hasn’t run in over 24 hours, you’re in the right place to learn how to fix the WordPress cron issue. This is a common WordPress issue, not just a Burst-specific one, and it’s usually straightforward to fix. This guide will walk you through what the […]

  • How to install Burst Pro

    You have decided to upgrade from the Free plugin to Burst Pro but don’t know how to do this. Follow the instructions in this article to upgrade to Burst Pro! I’m assuming you already purchased Burst Pro, but if not, you can do so here! Option 1 – Use the automatic installer If you have […]

  • How to Install Burst Statistics from GitHub

    If you’re looking for instructions to install the regular Burst Pro plugin, please see this article. Sometimes we release small patches, fixes, or test versions of Burst Statistics before the official release. These are made available as separate branches on GitHub for users who want to test new features or get early access to bug […]

  • How to Install Burst Statistics from the WordPress Repository

    If you’re looking for instructions to install Burst Pro, please see this article. Installing Burst Statistics directly from the official WordPress plugin repository is the easiest way to get started. You don’t need to download any files manually — everything can be done inside your WordPress dashboard. Step 1: Log in to your WordPress dashboard […]

  • How to set Goals?

    Let’s say we have a website for a business installing windows of different sizes, different glazing etc.  Visitors can submit a form with their desired specifications and will get called back to make an appointment. We want to know how many visitors eventually submit a form and also the conversion rate per visitor: what percentage […]

  • How to solve GEO IP error in Burst Pro?

    Some users may encounter issues with downloading, accessing, or writing to the GEO IP database within the ‘wp-content/uploads/burst/maxmind’ folder. This database is crucial for gathering country information, a key component for your analytics. In this article, we’ll guide you through the steps to resolve this issue, ensuring your Burst Pro setup properly. Solution 1: Manually […]

  • How to track UTM (and Burst) parameters?

    Understanding where your website traffic originates and how visitors interact with your content is crucial for any digital marketing strategy. UTM parameters are a popular tool used for this purpose. This article will guide you on how to track UTM parameters effectively using Burst Statistics, a privacy-focused, WordPress-specific analytics plugin that serves as an alternative […]

  • How to use filters to get more insights from your website visitors

    Starting from version 2.2.2, Burst Statistics gives you more control over your data than ever before. You can now filter almost everything in your dashboard — from visitor locations to campaigns, devices, bounces, and more. This article shows you how to use filters effectively, so you can find trends, improve your content, and better understand […]

  • Installing Burst Statistics with Composer

    Burst Statistics makes it easy to track visitor behavior in WordPress. With Composer, you can manage both the free and Pro versions of the plugin as part of your deployment workflow. This guide covers: Installing the Free Version The free version of Burst Statistics is available publicly on Packagist. 1. Require it via Composer Open […]

  • Integrating your Cookie Banner with Burst Statistics

    Integrating Burst with your consent management plugin is quite easy. There are 2 things to consider; Burst uses javascript. You’ll need to be able to block javascript with your consent management tool Burst has an option for Cookieless tracking, but it is possible to add a cookie after consent for more detailed tracking. We will […]

  • Introducing advanced location insights

    State/province & city tracking with an interactive map in Burst Pro Understanding where your audience is located is fundamental to making informed decisions. It helps you tailor content, focus marketing efforts, and optimize your services for the right regions. While Burst has always provided country-level data, we’re excited to announce a significant enhancement for Burst […]

  • Introducing sales analytics for WooCommerce in Burst Pro

    This is something we’ve been waiting for ourselves: Sales analytics for WooCommerce right inside your Burst Pro Dashboard. WooCommerce obviously displays sales data, and Burst shows visitor analytics; now Burst Pro combines this data in a singular dashboard to bring sales data into visitor data. It’s designed to give you actionable insights for your WooCommerce […]

  • Introducing story reports: A smarter way to handle agency reporting

    If you manage websites for clients, you already know that building the site is only half the job. The other half is proving that the site continues to perform well month after month. For a long time, agency reporting has been a frustrating balance between sending clients overwhelming spreadsheets of raw data or spending hours […]

  • Italian Supervisory Authority denies use of Google Analytics

    The Italian supervisory authority has reprimanded the use of Google Analytics as it violates the GDPR because it transfers data to the USA, even when anonymized, as explained below: The Italian SA came to this conclusion after a complex fact-finding exercise it had started in close coordination with other EU data protection authorities following complaints it had […]

  • New feature: Tracking with Endpoints

    Before we explain our newest feature, please know we added another feature Turbo Mode, and check out our Troubleshooting Tracking article, if needed. We are continuously developing Burst Statistics to be the alternative to Google Analytics, only more user-friendly and privacy-friendly. To help us out, our users have added many feature requests. To name a […]

  • REST API Troubleshooting

    If you’re getting an warning regarding the REST API route, it could be a couple of things. Your Burst Statistics dashboard will still work, but might be less performant than using the API. Temporary glitch Sometimes it’s just a temporary glitch in the network. Burst catches it, and shows the warning. If this is the […]

  • Share your analytics with anyone, no WordPress account needed

    One of the most overlooked features in Burst Statistics is also one of the most powerful: the ability to share any dashboard view with a single link. The person you share it with does not need a WordPress account, making it effortless to collaborate with co-workers or present data to clients. What you can share […]

  • Statistics including bounces

    Quick recap about what a bounce is: A bounce is a visitor that has ended up on your website, but exited pretty quick, without any further interaction. Read the technical background on this in our dedicated article “what is a bounce rate“. From the start Burst has shown the data without the bounces. When we […]

  • Track clicks & views with CSS selectors in WordPress (Burst Guide)

    Advanced goal tracking: Using CSS selectors for tracking clicks in WordPress Burst Statistics’ Goals feature is a powerful way to track your progress and understand user interaction on your WordPress site. While you could previously track clicks and views using simple class or ID selectors, we’ve enhanced this functionality to support a wide range of […]

  • Troubleshoot Tracking: What to do when there is no traffic?

    This guide provides steps to troubleshoot tracking methods in the Burst WordPress plugin. The article does not address issues with collected data but rather the methods of tracking data. Settings excluding your own visits Make sure your own IP and user role are not blocked otherwise this will not work. These settings can be found […]

  • Understanding Burst’s Cookieless Tracking: How Fingerprinting Works

    In the context of online privacy and data tracking, Burst Statistics offers a cookieless method to track website visitors. This approach is centered around a technique known as fingerprinting. This article will explain how Burst utilizes fingerprinting for tracking, emphasizing its privacy-focused nature. How Burst Tracks Website Visitors Without Cookies Fingerprinting is the primary method […]

  • Using Burst Statistics shortcodes

    Introduction to Burst Statistics shortcodes Shortcodes in WordPress are small, reusable snippets of code, enclosed in square brackets like [this], that perform a dedicated function or display specific content on your website. Burst Statistics utilizes shortcodes to offer you a simple yet powerful way to display your privacy-respecting analytics data directly on your posts, pages, […]

  • Using WP CLI commands in Burst

    When managing a WordPress site at scale—like those powered by Burst Statistics—efficiency is everything. That’s where WP-CLI comes in. WP-CLI is a command-line interface for WordPress that allows developers and site administrators to perform tasks quickly, without needing to navigate the dashboard. From activating plugins to clearing caches, WP-CLI is a powerful tool that can supercharge your […]

  • Whitelist Burst Statistics in Complianz

    Burst Statistics is unsurprisingly fully integrated with Complianz. Depending on your configuration with the Complianz wizard Burst will be set prior to consent, or when the category “Statistics” is enabled. Burst Statistics is by default set to the most privacy-friendly settings, but some regions still require consent for any statistics configuration. Why you might want […]

  • Why Burst Removes Anomalous Visits (and How You Can Customize It)

    Please note: this feature will be released in version 2.3.0. To keep your statistics accurate and free from manipulation, Burst automatically detects suspicious data from bots or attackers. In some cases, a single visitor (usually not human) may generate thousands of requests in a very short time. These requests distort your analytics, leading to incorrect […]

  • Why is Burst Privacy-Friendly?

    This article will explain the primary mission and purpose of Burst Statistics: To follow best practices for your users’ privacy while still being able to have meaningful data to improve your business or personal blog. What is Privacy-Friendly? Privacy-Friendly does not mean it’s always permitted before consent. Depending on your region and guidelines, Burst Statistics […]

  • Why keeping PHP up-to-date makes sense (and why Burst requires PHP 8.0)

    If your WordPress site is currently running an outdated version of PHP, do not panic. You are in good company. Millions of WordPress sites run on unsupported versions like PHP 7.4, 8.0, or 8.1. In the WordPress world, you will often hear that running an older PHP version is a massive security disaster. The truth […]

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Trusted by WordPress Users Worldwide

4.9 out of 5 stars out of 174 reviews

“Excellent plug-in. I had Google Analytics, I installed Burst stats and it gives me the stats I need without all the overhead. My pagespeed score improved too!”

@marxgal

“A client installed Burst analytics on a site and after looking at it can state I will be using this on clients sites moving forward, due to its ease of use and been able to see all the things I need in one dash. ”

@naturalextractor

“Fast as lightning support and very helpful. Great plugin for reasonable price.”

@karsten007

Frequently Asked Questions

  • Is it hard to set up? No, not at all. It works out of the box!
  • Does it slow down my site? No. It’s super lightweight and runs on your server.
  • Still private? Totally. Your data stays local—never sent to third parties.

Upgrade to Burst Pro – and Finally See What’s Working

Your campaigns deserve better tracking. And you deserve clearer answers.

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